Overview: Samsung is launching its new phones Galaxy Z Flip 5 & Z Fold 5 in the UAE. They want their current users to upgrade to the new editions and also attract new users to increase sales.
Main Unique Selling Points: Design, Camera, Performance.
What I plan to create:
Confident and Informative: Communicates the benefits and features of each device.
Innovative: Showing the possibilities and features of this kind of device.
Human-centered: They know what people want and use their brand to connect with them
Fold 5: Scene with music showing different ways things fold. From origami unfolding, the scene of a butterfly opening its wings, the scene of a woman closing a door, a man opening a book to read, and finally the Fold 5 bent at a V-shape angle similar to the UAE map. After this, the tagline pops up and says, “Go with the Fold”.